BtoB Research Insights—Content Marketing: Ready for Prime Time

For the Future, Marketers Say Their Commitment to Content Marketing Will Only Increase Rapidly

In 2012, BtoB Magazine surveyed 440 B2B marketing professionals about their views of content marketing, budget expectations, their favorite channels and methods, success measures, and what constitutes best practices in this area.

This white paper presents the findings, as well as suggestions for the future.