White Papers

Percussion's white papers are written to be informative on a range of issues that marketers and web technologists face today. We invite you to download and share today!

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	The Cost of Content Management This paper explores five key areas of the cost of web content management software including user adoption and initial implementation.		10 Signs You Have Outgrown Your Home Grown CMS This white paper helps you discover if you have outgrown your home grown CMS and are ready for a commercial solution.		Getting Found in the Age of Personalized Search Learn what Google has changed, why it matters to you, and five simple steps to capitalize on the recent changes in search.
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All White Papers

Integrating CM1 with Web Applications
This paper outlines how to integrate CM1 with web applications using mashable and hybrid server side mashable integration.

BtoB Research Insights—Content Marketing: Ready for Prime Time
BtoB Magazine surveyed 440 B2B marketing professionals about their views of content marketing, budget expectations, their favorite channels and methods, success measures, and what constitutes best practices in this area.

Web User Experience: Why it Matters and Six Ways to Make Yours Great
This paper highlights keys to creating a successful web user experience, including putting an intelligent plan in place, knowing your users and making sure you have tools for maintaining a great web UX over time.

Challenge the Orthodoxy: Launch Your WCM Before Redesign
Learn why it's okay to deploy a new web content management system before you do a website redesign.

EDU Web Strategy Top Pains
This paper discusses four pain points higher education institutions are grappling with and suggestions on how to address them effectively.

The Paradox of Blogging and Content Marketing
80% of you do not have a company blog. This paper digs into the statistics from our blogging research and includes an actionable "do now" plan.

Four Models to Make a Winning WCM Business Case
Use the following paper and the four models that are presented to help as a framework to guide you as you build a case for investing in your web content strategy.

WCMS vs. Blogs and Pages
This paper discusses how to determine when it is time for a company to implement a web content management system instead of using a collection of blogs, landing pages, and editable sites.

Web Content Management: “Why Can’t I Just Build This Myself?”
This document is designed to help all those involved in a build vs. buy decision; from marketing to IT to finance. It will help you define the elements of the project and provide a framework for decision making.

Travel and Tourism: Creating Content Rich Microsites
Learn how travel and tourism companies can benefit from incorporating microsites into their online marketing strategy.

Forrester Research: Seven Cs of Web Content Management
Marketing professionals need to remember that the "C" in WCM no longer stands for just content. This Forrester report explores the 7 Cs of web content management and explains the importance of each factor.

A Four-Point Strategy for Optimizing Government Websites
This paper identifies how government agencies can eliminate waste, reduce costs by taking out duplication and redundancies, and maximize operational efficiency across all government agency websites.

Decoupled Delivery Architecture: Powering Dynamic Web Properties
This paper provides background on different CMS architectures, describes the benefits of decoupled architecture, and outlines Percussion’s unique approach to the decoupled structure.

Developing .NET Applications with Percussion CMS
Discover how the web content management system works within Microsoft .NET web environments, and how web developers are able to use Visual Studio in conjunction with Percussion CM System.