Community Marketing Best Practices
Websites that leverage peer participation and allow visitors to interact socially drive more results. 79% of online retailers reported that consumer-generated rating and reviews improved site conversion rates (eMarketer).
The trend doesn’t affect only consumer-facing businesses: 90% of B2B buyers first turn to the internet, including user-generated content (TechTarget/CMO Council).
Attend this webinar and learn:
- How leveraging peer endorsement can lift conversation rates and drive more sales, leads, or revenue.
- Different ways of fostering participation on your website - comments, ratings, reviews, and polls.
- Actionable steps you can take and best practices for implementing community features.
Additionally, you'll learn from your peers as Patrick Lapenna, New Media Developer at Grand Rapids Community College, will discuss GRCC's approach to community marketing, followed by a short demonstration of Percussion's Community Marketing Solution.
