Press Release

Telling stories, celebrating events and traditions, and recognizing achievements means appreciating the unique nature of personal experiences. Jostens empowers students, athletes and consumers to customize yearbooks, class rings, and other valuable keepsakes. Jostens recently selected Percussion Software’s web content management system, CM System, as an important step in a strategy meant to help strengthen Jostens interactive platform for personalized and customized products.

“Everybody has their own story to tell, and every story is unique,” said Eric Loring, Vice President, E-Business, at Jostens. “The web has become an essential platform for helping people tell their stories, and as we continue to tailor new ways to celebrate important traditions and recognize achievement, flexibility around web content is paramount.”

“In order to deliver an exceptional experience with every interaction we realized that we needed a CMS every bit as customizable as the products we provide our customers with,” said Loring. “Because of its ease of use and the flexibility it gives us to integrate with our existing systems and applications, Percussion is that platform.”

Percussion CM System will give Jostens freedom around how content is sourced, reused, and syndicated and also complement Jostens’ online retail experience and e-commerce capabilities. Percussion was selected after a thorough vetting of systems that included both commercial and open-source content management systems.

“Jostens has made innovation and the user experience central to the company’s mission, ” said Percussion President Joe Wykes. “We can’t wait to help them continue to apply powerful new approaches to allowing people to express themselves through their stories and shared experience.”

Click here to see a video demo of the Percussion CM System.